VEGAN LUXURY NAIL LACQUER BRAND LVX ANNOUNCES THE LAUNCH OF THEIR 2017 AUTUMN WINTER COLLECTION.
Chicago (June 2017): LVX will release six new shades for their upcoming 2017 Autumn-Winter Collection, based on the AW17 runway shows. This collection includes four electrifying metallic shades including a glowing olive green (Pantone 2017 Greenery, anyone?), a quintessential millennial pink and a luscious muted berry.
“With the meteoric rise of millennial pink, we knew we needed a collection that included this now neutral shade. As we move into the latter half of the year, we notice a sleek transition towards green, thanks to Pantone’s 2017 Color of the Year. It’s interesting to see how well these two colors, pink and green, play off of one another. ” says founder Branka Tomic.
The Autumn Winter 2017 Line-Up Includes:
VERDANT, a glimmering serpent green - our take on Pantone’s Color of the Year
ROUGE, a stunning bright metallic ruby for an updated take on the classic red look
STARDUST, a glowing metallic with added chrome micro-glitter - we’ve got your NYE look covered
FRENCH ROSÉ, an ultra hot & multifaceted rose gold - to complement your glass of champagne at brunch every Sunday
MILLENNIAL, the Holy Grail of neutral & soft baby pinks - need we say more?
MULBERRY, a luscious and muted deep berry-mauve for those excited for seasonal change but not yet ready to dive into dark nails
The six-piece collection will be available exclusively on www.shoplvx.com and at participating retailers late Summer 2017. Individual polishes retail at $18.00 per bottle.
About LVX: The long lasting, chip resistant and non-streak formula is free of harsh and toxic chemicals. LVX products are VEGAN and formulated without the use of Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Xylene and Parabens.
LVX nail lacquer is 7 Toxin free, cruelty-free and TPHP free. All products are produced in the U.S.A.
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